What Can Internet Marketers Learn From The X Factor?

After reading ShoeMoney’s ‘Things internet marketers can learn from…’ series of posts I decided to do my own.
After watching last night’s X Factor final, I realised how powerful the marketing of that show is. For anybody who doesn’t know what X Factor is all about, it’s a talent show where the public votes for their […]

YouTube overlay ads because of partner pressure

Could YouTube’s latest decision to show overlay ads have been forced by partners such as Universal?
I thought I would check out Universals numbers. Universal have been uploading music videos to youtube for 8 months. In that time they have uploaded 4211 videos and have achieved almost 330 million views.
First off, just so you know what […]